MOBILE MARKETING
PROVEN TRACK RECORD OF SUCCESS
I was always interested in mobile apps and their eco-system. And got the chance to do some cool stuff in my position of Senior Digital Marketing Specialist at AVG Technologies:
1) I built the mobile advertising program for AVG Antivirus app from the ground up & increased the app installs from 1 million to 8 million a year (since the program take over in 2013)
2) Efficiently grew the account spend 5x times and consistently grew app user base on paid channels (Google, Facebook) at less than $0.50 per app install
3) Achieved 101% y-o-y (2015 vs. 2014) growth in the number of mobile app installs, while the cost per install kept flat
4) Executed on-demand campaigns (seasonal or to meet user targets), e.g. a mobile ad campaign which generated 3 million installs & 2.2 billion of impressions in one month
5) Managed global mobile advertising program of the AVG AntiVirus FREE for Android app which is the most downloaded antivirus Android app worldwide, with a portfolio of nearly 100 million active users & more than 200 million downloads per year.
6) Prepared digital go-to-market strategy for AVG partner apps: Location Labs – acquired in 2014, HideMyAss VPN – acquired in 2015. Grew the Location Labs program from the ground up, from 0 to more than 2,000 app installs a day.
My 'All You Need to Know' CV here: